Decathlon App
//2021
//MOBILE APP
ROLE:
/Senior UX
METHODS:
/Shadowing
/Jobs to be Done
/Inf Architecture
/Design System
How we use Jobs to be Done to improve our delivery impact, growth over market and launch the app.
OUTCOMES:
/+1M Downloads
/+14% Online Shopping
+ 1600 Stores+ 60 countries+ 65 sports+ 60 brands+ 45 years in the market+ 100.000 employees
team:
/senior ux
/2 iOS dev
/2 Android dev
/1 PM
01・challenge
/translate the in-store experience to a mobile native app
02・ux process
//shadowing in store
discover customers interests and navigation
//jtbd Development oriented
focus on jobs to be done to aim in assertive experiences
//fail fast
iteration over long delivery
//shadowing
method:
following the customers on 3 different stores to understand how they engage the in-store experience and line of decision
_key finding
+++
sports navigation:
customers highlighted how nice was to walk into sport specific corridors
_key finding
++
level specific item:
sports items were defined by level of partitioners.
_key finding
+
over details on products:
was easier to decide when the products has more information
//jobs dev oriented team
method:
every product decision started from a discussion of “what is the main job and desire for the user?”
_jtbd
"
as a new player, I want to decide the right item for my level, so I can save money and have a right equipment.
mobile experience
//info architecture
_usernav
_designsystem
//user interface
The engine
The entire app was builded to use Linx and VTEX as main API's. So design (me) and engineering (devs) was responsible to the integrations as code and visual flux.
First Dchtl Marketplace
Mobile app was the land for the first Marketplace MVP, a success translated to entire website.
_outcomes
+1Mi Downloads
4,9 Score in Store
+14% online shopping
//daily manager
sofie.status:
just wake up - demanding walk
food.approval:
approved
uptime:
7y 6m - approval rate: 94%
//contact
linkedin.com/in/leormuller
porto alegre, Brazil - utc-3
Decathlon App
//2021
//MOBILE APP
ROLE:
/Senior UX
METHODS:
/Shadowing
/Jobs to be Done
/Inf Architecture
/Design System
How we use Jobs to be Done to improve our delivery impact, growth over market and launch the app.
OUTCOMES:
/+1M Downloads
/+14% Online Shopping
+ 1600 Stores+ 60 countries+ 65 sports+ 60 brands+ 45 years in the market+ 100.000 employees
team:
/senior ux
/2 iOS dev
/2 Android dev
/1 PM
01・challenge
/translate the in-store experience to a mobile native app
02・ux process
//shadowing in store
discover customers interests and navigation
//jtbd Development oriented
focus on jobs to be done to aim in assertive experiences
//fail fast
iteration over long delivery
//shadowing
method:
following the customers on 3 different stores to understand how they engage the in-store experience and line of decision
_key finding
+++
sports navigation:
customers highlighted how nice was to walk into sport specific corridors
_key finding
++
level specific item:
sports items were defined by level of partitioners.
_key finding
+
over details on products:
was easier to decide when the products has more information
//jobs dev oriented team
method:
every product decision started from a discussion of “what is the main job and desire for the user?”
_jtbd
"
as a new player, I want to decide the right item for my level, so I can save money and have a right equipment.
mobile experience
//info architecture
_usernav
_designsystem
//user interface
The engine
The entire app was builded to use Linx and VTEX as main API's. So design (me) and engineering (devs) was responsible to the integrations as code and visual flux.
First Dchtl Marketplace
Mobile app was the land for the first Marketplace MVP, a success translated to entire website.
_outcomes
+1Mi Downloads
4,9 Score in Store
+14% online shopping
//daily manager
sofie.status:
food.approval:
approved
uptime:
7y 6m - approval rate: 94%
//contact
linkedin.com/in/leormuller
porto alegre, Brazil - utc-3