KORE DS

DESIGN SYSTEM
‍STRATEGY CASE

Mobile SaaS e-commerce
How Design Systems and Design Management Enhance Operations

2023

Kore is an initiative from Kobe Apps aimed at scaling operations. I was the primary manager who drove the idea to implementation. The focus was on achieving consistency and scaling up the e-commerce SaaS product.
See the Product
BIG
PROBLEM
PROBLEM
PROBLEM
How can we develop and promote a new Design System within our company's operations?
THE
PROCESS
Understand Design System
Build the structure into company
Sell it to Stakeholders
WHAT MAKES DESIGN SYSTEM,
A DESIGN SYSTEM
A shared language between design and code is essential. Semantics is the key for everyone to speak the same.

Our objective was to design and establish our language.
Variables should follow the language.
When someone says ”apple” everyone can imagine the same.
As well, as when someone specifies ”Green Apple".
THE MVP
Flutter Developed
Creating Core Components
Develop a POC to present
Build it Variable
Our goal was to maintain a centralized style management wich can allow the teams to build multiple styles.
Total Stylized
$
$
$
But,
How convince Stakeholders?
I evaluate all costs of open tickets related to token adjustments. We then compare this cost to building new components. Simple math.
Kore DS offered more affordable hours and had a solid roadmap to scale the operation.
Do more, with less effort.
THE
RESULTS
4,9
Store Rate
+15
Clients without overwhelming the Design Team.

IT'S NICE TO
LOOK BEYOND DESIGN RULES,
RIGHT?

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The rules are there to be challenged.
Product design is about forgetting what we know in order to learn again.