TEAM UX MATURITY

Management
Team Strategy

How to restructure the team to improve UX maturity without losing any members.

2023

Huddle the team
My role: Lead Product Designer
Team: Amazing 15 Designers
I was responsible for driving this new chapter with the Design Team.
Suddenly, that small product team grew into a large team.

Kobe Apps is growing rapidly, but issues in processes have emerged, and a decline in UX maturity has been felt. The challenge is to restructure to fit this new chapter of the company.
This case can be watched
From 5 Designers
to 16 Designers
Kobe Apps is a leading SaaS platform for building and managing custom mobile commerce applications. The technology is designed for large brands to delight their customers and scale their sales.
Know the company
THE
CHALLENGE
How can we

‍improve our UX Maturity?
‍rethink the structure?
‍rebuild our team?
without losing anyone
THE PROCESS
Listening to the people
Understanding the current UX Maturity
Built it together.
Listening to the People
A PRODUCT FAILS
WITHOUT A PURPOSE.
AS WELL A TEAM.
1.
Listening to Stakeholders
2.
Listening to Designers
3.
Listening to Pair areas
A team is forged by people, and their commitment ensures the team's enduring strength.
15 People
Involving everyone is important, but we need to develop a plan more quickly. Therefore, we must be assertive.
4 People
"Design Consul” Made up of senior designers with more years at the company. The goal was to focus on discussions.
KNOWING THE UX MATURITY
Pattern by NN/g
Assess a company's capacity to deliver using a user-centered design approach.
4 maturity factors
Strategy
UX into the company's leadership Planning Resources Prioritization
Culture
UX Knowledge through the company UX Careers Professional paths
Process
The systematic use of research methods and UX Design
Outcomes
Definition and intentional measure of UX results
Workshops
Learnings
Projects need to research
Teams want to do more research
They don't have time to research
Delieverables
Maturity improvement roadmap by priority
‍A plan to create a research department
Build it together
HOW TO CREATE THE NEW TEAM'S STRUCTURE?
Maintaining the people Remaining the team's trust and engagement Making sure that the team is being listened
DOING THE
OTHER WAY ROUND
Transparent and collaborative decisions
Opened discussions
Critique Workshops
Functions reviews
THE
RESULTS
The structure was able to be applied quickly by everyone
No turnover on the Design team
5 Research outcomes in the first year
Other departments have used the Design Process

IT'S NICE TO
LOOK BEYOND DESIGN RULES,
RIGHT?

Linkedin   
Get in touch  

The rules are there to be challenged.
Product design is about forgetting what we know in order to learn again.